Campaign in Oracle Recruiting Cloud
In any recruitment process, simply creating a job requisition or vacancy is not sufficient. It is essential to effectively advertise the opportunity to attract the maximum number of talented resources available in the job market and swiftly fill the vacancy. Oracle Recruiting Cloud (ORC) offers a powerful Campaign feature that enables organizations to accomplish this objective. In this article, we will explore how to create a campaign, associate it with a job requisition, define its purpose, and leverage various configuration options. Additionally, we will delve into the creation of email and social media campaigns to reach a wider audience.
Configure Campaign in ORC
To create a campaign, log in as a recruiter (or sourcer) and navigate to My Client Groups » Hiring. This will take you to the Job Requisitions page. On the left-hand side, you will notice a panel. Click on the Campaigns link, which is represented by a big megaphone icon.
On the Campaigns page, click on the + ADD button to create a new campaign. This will take to Create Campaign page. On this page enter following information under Basic Information section.
- Campaign Name: AP Team Leader Service Desk Campaign <usually name should be similar to the job for which you are creating the campaign. >
- Campaign Number: 123 – enter a unique number that has not been used already
- Campaign Description: Campaign to get 10 job applicants for Team Leader Service Desk
- Campaign Purpose: Apply to Job
- Campaign Goal: enter any positive value, for example 10
- Goal Label: Get 10 applicants
Campaign Purpose
When creating a campaign in Oracle Recruiting Cloud, you can define its purpose based on one of the following three objectives:
- Apply to job – You choose this option when you want the prospective candidate to apply for the job directly.
- Refer to job – You choose this option when you want the targeted audience to refer this job to advertise the job to more prospective candidates.
- Respond to request – When you select this option an additional section Goal Responses appears where you can click on the +Add button to create multiple responses. These response are then shown to the candidate (audience) in the campaign email they receive (we will create campaign email letter in this article). Below are the fields available for the section Goal Responses
- Response Label : Enter label that audience will see, for example “Tell me More“
- Counts Towards Goal : Earlier you defined campaign goal, select yes if you want this to be counted towards goal if audience clicks on response label.
- Use Thank You Page : If you simply want to take candidates to external site to display thank you message when they click on the label, select this option. As soon as you select this, next filed “Destination URL” gets grayed out.
- Destination URL : You can enter value only if you have not selected check box “Use Thank You Page”. If you want to take candidates to a specific external URL when they click on the label (Tell Me More), to show them more about the engagement, then use this option.
Once you enter all these details, you can click on OK button. You can click on the + Add button again to create another response. However, for this article we will go with campaign purpose option Apply to Job.
Associated Job Requisitions
Once you enter details in the Basic Information section, move on to the next section that is Associated Job Requisitions. Here you sect one or multiple jobs for which you want to create this campaign.
Specific Requisition : Select this value if your campaign is only for one specific job requisition. If you want to go with this option click on the link that reads Add Requisition Filter, which will then allow you to select one specific Job Requisition.
Specific Requisition Query : If you need to associate multiple job requisitions with a single campaign, you can go ahead with this option. When you select this option, you can filter (or associate) multiple job requisitions using fields Job Family and/or Locations. All jobs that satisfy the criteria at the run time will be part of the campaign. For this article we will go with default option that is : Specific Requisition
Campaign Owners
If you scroll down you will see final section that is Campaign Owners. You will notice your name is already added there. If you wish, you can add more owners for this campaign so that they also have access to update and maintain this campaign in your absence.
Click on Save and Close to complete the Campaign creating steps. As soon as you click on Save and Close you are taken back to Campaigns page. Where you can find your newly created campaign, as shown below in the screen.
Please note your campaign is still in the Draft status. Click on the Campaign name to open it. On the right hand side, if you click on the Actions button, you will notice that currently only following two options are available and other options are grayed out this is because the campaign is currently in Draft status only.
- Activate Campaign
- Delete Campaign
On your left hand side, you will see following four options
- Details – which is currently active
- Emails
- Social Media – this option is not available for Refer to Job type campaign.
- Audiences
Create Email Campaign
On the left hand navigation, click on the Emails tab. You will notice below two blank sections
- Emails
- Sent Emails
Click on the + Add (Create Email) button available on the Emails section and enter details as follows
- Name : AP Team Leader Service Desk Campaign
- Template : Basic
Click on Save button. As soon as you click on Save button application opens a new tab where you configure your campaign email. Please note there is no pop-up blocker, otherwise you wont see this new tab to configure email.
On this new tab, you design the content of your email that audience will receive. Here are the few things you can try out :
- In the Subject field, enter We are growing our team, be part of it
- Click on the main image to open up the image editing panel.
- In the image URL field, enter https://i.postimg.cc/fRR0ZX0s/image.png
- Click on Done button.
- Click on the heading text section, to update it
- Update the heading text as per business needs
- Click on Done button
- Click the Job List element to highlight it. The editing tools appear below the section.
- Change the align property to Center.
- Click on Done button.
You can also add or remove sections from the template, below are the list of elements you can add to email campaign template (If you are preparing for the ORC certification, do remember these element names – You can thank me later :))
- Paragraph
- Image
- Rule
- Headline
- Button
- Space
- Job List
- Unsubscribe link
When you are done configuring your email, on the upper right corner, you see Draft status button, click on that and select option to Send Test Email. Enter your working email and click on Send button to receive actual email.
Close the tab you are working on currently and return back to other tab that we have been working earlier to design our Campaign. If you have accidently closed that tab also or page has expired, you can navigate to My Client Group » Hiring » Campaigns » Search the campaign and click on it open » Click on Email tab
Schedule Email
Click on the three dots (action menu) against the email campaign we created and select option “Schedule Email”
You will get following two options
- Send this email now
- Schedule the delivery of this email
Choose second option that is “Schedule the delivery of this email”. In the Date and Time field enter the date you want to schedule it, probably next day, and then click on Save and Close button.
You will notice that status of the email is changed to Scheduled from Draft status.
Define the campaign email audience
We have designed our email now we will decide who all will receive that email and that is done through campaign audience. On the left hand navigation click the Audience tab. In the first section that is Audience Criteria, click on the + Add button and you will see several options to select from. You can filter your audience based on these criteria who are going to receive your campaign email.
To keep it simple, select the first option that is Candidate Type. Select the candidate type External and click on Save button, wait for a second and system will give the Audience Breakdown, which shows how many audience are eligible and may receive the email. If you think count is too high, click on the +Add button again and select another option such as Work Experience. Likewise you can add other criteria to reach your right audience size.
Active the Campaign
Once you have got right audience, click on the Action menu and select option, Activate Campaign. You will receive following warning message
Click on Yes to activate the campaign. You will now notice a new navigation menu called Overview in the left-hand panel. Click on it, and you will be able to track the campaign’s progress. As the audience who received the email takes action, you will move closer to achieving the goals defined for the campaign. You will see following three sections to monitor the progress of your campaign
- Goal – to show you the progress with respect to your goal
- Job Requisition Activity – to check how many applications and referrals received
- Email Metrics – how many audience opened email, clicked the link, bounced or unsubscribe the campaign.
With this we have completed the campaign configuration and also scheduled it which will trigger email to selected audience.
Social Media Campaigns
Configuring social media campaign is also very much similar to email campaign. Create a new campaign as described earlier in this post and then click on the Social Media tab and enter details as follows
- Name : Facebook Campaign for Team Leader Service Desk
- URL to image : https://i.postimg.cc/fRR0ZX0s/image.png
- Channel : You will get list of social media, select one for example Facebook
- Landing Page : You can either select one already created or select value “Create Landing Page”
- External Description of Landing Page Content : Enter description of your choice
- Career Site : Select career site that you would like audience to redirect to apply job
Click on Save button, which will open a new tab same like we have seen for email campaign. Here you get opportunity to design your campaign.
Campaigns – Questions and Clarifications
In this article, we explored the configuration process of campaigns in Oracle Recruiting Cloud (ORC) and specifically focused on creating an email campaign to reach a wider audience. By following the steps outlined, you can effectively utilize the campaign feature in ORC to optimize your talent acquisition efforts. We hope you found this article helpful in understanding the campaign functionalities within ORC.
If you have any questions or require further clarification regarding the campaign feature or any other aspect of Oracle HCM (Human Capital Management), we encourage you to engage with the Oracle HCM community forum – hcmfolks.com. This forum is a vibrant community of talented HCM professionals who are knowledgeable and experienced in Oracle’s HCM suite. By posting your queries or seeking additional information in the forum, you can benefit from the collective expertise and insights of the community members.
